Well, here I go -- on the way to Boston. I'm a big history buff. In case I haven't said anything to you yet -- READ 1776 by David McCullough. Outstanding read about a year that means so much and could have meant so little. In fact, you should read it before the fall semester starts.
As I get ready for the trip to the Association for Education in Journalism & Mass Communications conference, I'm heading to a place that is historic for alot of reasons. Yes, I'm going to try and see as much as I possibly can. I'm very excited, though, to be able to run into colleagues. In fact, I'm having dinner with a group of academics on Wednesday who participated in a Scripps Howard Academic Leadership Academy. We all spent a week in Baton Rouge learning more about the leadership at universities. The dean of the College of Communication at Boston University, Tom Fiedler, will be there. They are doing a really unique curriculum there. In fact, undergraduate students can take shortcourses at their Center for Digital Imaging Arts . I'd love to figure out how to do the same here at Texas Tech.
Speaking of TTU, my students in social media this summer have done some excellent work related to the strategic planning for the college's social media presence. There have been some outstanding ideas posted. For my students: remember, how I said to write 3 of 4 blog entries -- if you read this far, just write 2 of 4. Feel free to enjoy this moment of knowing that you might be the only one who reads this....hmmm....also for the graduate students -- just knock it down to 10 pages. That'll do.
Now, back to thinking about social media and academia. What are your thoughts about if a "traditional form of media" does NOT have a social media presence? Is that a credibility issue? Will it damage their reputation? Do you think people would even care? It really brings to the forefront all of what we've been talking about this semester. I challenge you to be willing to take risks, but also remember your ethics, your need for strategy and your ability to manage (and provide regular updates).
I've really enjoyed thinking and studying social media this summer. It's been a blast. Make sure you check this blog out tomorrow with information and updates from Boston.
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3 comments:
With this question: what if a "traditional form of media" does NOT have a social media presence?.. i think it depends on what it is for. There doesn't have to be a social media presence for everything, but it helps in promoting and getting information out there about things. And would people care? Some would. Depends on the audience that the particular media is attracting.
P.S. Thanks for making it just 2 instead of 3
also.. Chaps needed to talk to you today about a business he is starting- so maybe send him an email? :) just letting you know
I do not think that a social media presence gives credibility to traditional forms of media today, but it can enhance their popularity with consumers by creating a more conversational tone that values individual's input, and providing a place to post instant updates making them seem more on top of their game. As long as the information posted is valid and negative feedback is managed properly, it should not damage their reputation. And yes... I think people do care. The exponential growth of social media users proves that people are craving information, and exercising their voices, at a rate faster than ever before.
please forgive any grammatical errors in my previous post. I accidentally clicked publish before preview...oops!
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